12-09-2024 10:35am

HUNT VALLEY'S McCORMICK

McCormick spices up Malaysian Kitchens with bold new flavor

Say hello to Grill Mates BBQ sauces in bold, regionally inspired flavours like Spicy Korean and Sichuan Mala.

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Spice lovers, rejoice! Flavour maestro McCormick is sprinkling a little magic into Malaysian kitchens with their latest campaign, ‘Create Fresh Memories with McCormick’.

The 135-year-old culinary icon is shaking things up with its first-ever Malaysian Spice Stars, dazzling new packaging, and a promise of exciting new products tailoured for local taste buds.

McCormick India-Southeast Asia managing director Priya Sharma said: “McCormick has been the silent hero of home-cooked meals for decades. With this brand renovation, we’re blending cherished culinary memories with a modern twist, helping Malaysians create new, flavourful moments with their loved ones.”

The brand has swapped its trusty plastic bottles for chic glass ones, paired with an innovative SnapTight lid to keep those herbs and spices fresher for longer.

No more expired oregano surprises, McCormick now makes tracking freshness a breeze with prominent best-by dates and transparent labels. Whether you’re team teaspoon or team sprinkle, the versatile lid has got you covered.

From BBQ to Black Pepper Truffle: Flavours that Hit Home

But McCormick isn’t just spicing up its packaging, it’s spicing up your plate too. Say hello to Grill Mates BBQ sauces in bold, regionally inspired flavours like Spicy Korean and Sichuan Mala.

If you’re feeling fancy, the upcoming Shake Shake Black Pepper & Truffle Flavoured Seasoning promises to elevate your fries (or anything, really) to gourmet status.

Let’s not forget the Air Fryer Marinade Mixes, perfect for the Malaysian obsession with crispy, air-fried everything.

So, whether you’re a seasoned chef or a newbie cook, it’s time to turn up the heat. Your spice cabinet is about to get a much-needed glow-up by McCormick.