2-07-2025 4:48am

Win Bedazzled Bottles

Jeff Barto Editor

FRANK'S REDHOT® AND PARIS HILTON GLAM UP BIG GAME EATS AND LAUNCH SWEEPSTAKES

Five bedazzled bottles of Frank's and cash prizes are on the line for select winners sharing how they dial up their game day spreads with Frank's RedHot

HUNT VALLEY, Md.--Frank's RedHot®, the #1 hot sauce in the world*, is upping the ante with pop culture icon, Paris Hilton, just in time for Big Game 59.

"Paris Hilton is a consummate entertainer who knows a thing or two about what's hot and what's not," says Tabata Gomez, Chief Marketing Officer at McCormick & Company, Inc. "I think fans are going to love seeing Frank's with Paris' flair and tongue-in-cheek personality—an invitation to all to go bold and dial up their game day flavors. Hit us with your most out-there food pairings."

The collaboration with Hilton's next-gen media company, 11:11 Media, has Hilton making irresistible game day recipes, and encouraging fans to show how they heat up their favorite foods with Frank's for a chance to win exciting prizes that include enough cash to get them Frank's RedHot for life.** Fans can follow Frank's RedHot on Instagram as Paris Hilton changes up her catchphrase "That's Hot" to make it "That's RedHot" for a rousing game day experience.

"Whether you're rooting for a team, the commercials or the halftime show—I'm here to make sure all football foods are full-flavored and totally slay," says Paris Hilton. "That's why I'm collaborating with Frank's RedHot to shake up game day spreads with unmatched flavor. The real MVP is the host… now that's RedHot."

Hilton will challenge fans to put Frank's RedHot on their favorite foods for a chance to win—leading up to the Big Game, from Feb. 3 through Feb. 9. In honor of the 59th Big Game, 59 lucky winners will receive $1,000 USD in cash, enough to get Frank's RedHot for life. Five additional winners will score the cash prize plus an ultra-exclusive, custom crystal-bedazzled bottle of Frank's RedHot, designed in collaboration with Hilton. To enter for a chance to win, fans can share videos or photos of foods they're heating up with Frank's RedHot for the Big Game by tagging @FranksRedHot and including #FranksSweepstakes. Entries can also be submitted here. Limit one entry per person.

Hilton is no stranger to the kitchen as she previously hosted the lighthearted show "Cooking With Paris," where she brought her fun, over-the-top style to every dish. With this collaboration, Hilton flexes her foodie sensibilities to show fans how to create iconic Frank's RedHot recipes like Buffalo Chicken Dip and Buffalo Chicken Wings.

According to analysis of search traffic examining nearly 1,300 different types of foods and about 300 dessert-related keywords, Buffalo Chicken Dip was dubbed "the undisputed champion of Super Bowl snacks," found to be the most popular savory food in 29 U.S. states. The National Chicken Council just released its annual Chicken Wing Report, projecting Americans will consume 1.47 billion chicken wings while watching this year's matchup.

For information about the partnership and sweepstakes, and to find more game day recipes, visit FranksRedHot.com. Follow @FranksRedHot and @ParisHilton on social media for all the hot sauce action leading up to and during the game.

*Source Euromonitor International Limited; based on custom research conducted September 2024 for volume sales (ounces/ml) in 2023 through all retail channels. Hot sauce defined as spicy table sauce/condiment made from chiles and excludes chili paste, chili oil and dried chili powder/flakes.

**NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal U.S. residents of 50 U.S. and D.C., 18+ (19+ in AL/NE, 21+ in MS) and legal residents of Canada (excluding Quebec) at/over the age of majority. Void where prohibited by law and outside the US/Canada. Starts 02/03/25 at 8:00 a.m. ET; ends 02/10/25 at 7:59 a.m. ET. To enter through Instagram, log into your Instagram account, make sure your account is set to "public," and create your own post on Instagram by taking and posting a photo or video (60 seconds or less) of you putting Frank's RedHot on the food you love, then include the hashtag #FranksSweepstakes in your caption and tag @FranksRedHot in your post. Or, to enter through the website for free, go to www.franksredhot.com/thatsredhot and fill out/submit entry form with all requested information. Total ARV of 64 prizes: $65,250.00 USD. Limit 1 entry per person. Full rules: https://www.franksredhot.com/thatsredhot. Sponsor: McCormick & Company, Incorporated, 24 Schilling Rd Suite 1, Hunt Valley, MD 21301. Sweepstakes not sponsored or administered by Meta Platforms, Inc.