3-21-2024 4:21am

LOCAL STARTUP

In the quest for the perfect night’s sleep, Truuce emerges as a beacon of innovation, transforming the traditional bedding industry with its groundbreaking designs. Founded in 2023 by Nancy Johnston, of Reisterstown, alongside co-founder Kerry Roberts, Truuce introduces a patent-pending bedding system that integrates the duvet cover and sheet set into one seamless entity. This ingenious solution not only simplifies the process of changing duvets but also ensures sheets stay on and tucked, addressing common frustrations with bedding.

Company Overview

Name: Truuce
Year Founded: 2023
Type of Company: Innovative Bedding Company, DtoC
HQ Location: Remote, registered in Hunt Valley, Maryland
Startup Founders: Nancy Johnston and Kerry Roberts
One-Liner: Truuce. Bedding designed for humans, not just mattresses.

Progress and Current Status

Kicking off with a bang, Truuce’s Kickstarter campaign launched on February 27th, 2024, achieving full funding within just one day. This remarkable start, coupled with the ‘Projects We Love’ status and a feature in Kickstarter’s Discover – Spotlight on Women Creators series, signals a bright future for Truuce. Post-Kickstarter, Truuce plans to expand its sales online, ready to make its innovative bedding solutions widely available.

Inspiring Story

The creation of Truuce is a testament to the power of friendship and innovation. When Kerry, frustrated with conventional bedding, turned to Nancy, a finance exec with a talent for sewing, the idea for Truuce was born. Motivated by the lack of innovation in bedding since the fitted sheet’s invention in 1959, Nancy set out to revolutionize bed linens. Through countless iterations and a commitment to smart luxury, Truuce was crafted, poised to redefine the bedding industry.

Future Outlook

Over the next four years, Truuce aspires to become a mainstream and industry-leading name in functional bedding. With a focus on smart luxury, Truuce aims to earn consumer trust as the go-to brand for quality solutions to bedding issues. Plans to expand into other solutions within the bedding and home goods category are also on the horizon, further simplifying consumers’ lives and saving them time.

Company Role Models

Truuce draws inspiration from industry innovators like Drew Houston of Dropbox and Jamie Siminoff of Ring, who turned everyday problems into groundbreaking solutions. Additionally, the commitment to quality and consistency by Jerry Murrell of Five Guys and the bold, mission-driven approach of Daniel Humm at Eleven Madison Park embody the entrepreneurial spirit Truuce admires and emulates.

Truuce stands at the intersection of design, comfort, and innovation, challenging the status quo of the bedding industry. With its user-centric approach and commitment to quality, Truuce is not just designing bedding for mattresses but creating a new standard of comfort designed for humans.