11-06-2024 4:50am

SECU Exec. Honored

SECU’s Becky Smith Named to 2024 Banking on Brilliance Awards

Honored as a stand-out among women in community banking

SECU, Maryland’s largest credit union, announced that Becky Smith, EVP and Chief Revenue Officer, was named a recipient of the 2024 Banking on Brilliance Awards, powered by KlariVis.

The Banking on Brilliance Awards recognize remarkable women in community banking who have demonstrated outstanding leadership in driving transformation through innovation and data. Smith was selected due to her excellence in innovation and data-driven leadership.

“It’s an incredible honor to be recognized alongside so many inspiring women leaders in banking and credit unions. At SECU, we are dedicated to setting a new standard for innovative products and experiences that truly serve our members,” said Smith. “Innovation is a collective effort, and I’m fortunate to work with the best in the business. Every day, our team pushes boundaries to deliver cutting-edge digital experiences while maintaining the human connection and commitment to quality service that our members have come to expect. This recognition affirms the hard work we put into everything we do.”

Becky Smith has more than 20 years of integrated marketing leadership experience with specific expertise in guiding companies and brands through transformative advertising and marketing efforts. Since joining SECU in 2019, she has propelled the credit union’s reputation as a reliable, member-centric brand that sets new standards for innovative products and experiences. She has executed long-term plans and initiatives focused on marketing, advertising, corporate communications, member experience, community outreach and digital and business intelligence.

Smith has also built and led world-class marketing, strategy, digital and innovation teams to achieve SECU’s brand and financial objectives. These include leading SECU’s brand refresh, elevating the traditional mobile or digital banking experience by increasing self-serve functionalities while also simulating an in-person branch experience through its award-winning Virtual Financial Center. Under her leadership, SECU’s Virtual Financial Centers facilitated more than $215,000 through a first-of-its-kind SECU MD Foundation COVID-19 Relief Fund. She also launched SECU MD Foundation’s first-ever Day of Kindness which is in its fifth iteration in 2024, having surpassed 500,000 acts of kindness in one month.

“The women we’ve recognized are changing the game in community banking. Their commitments to driving innovation are remarkable not only for their banks, but for each customer they serve,” says Kim Snyder, KlariVis founder and CEO. “It is incredibly encouraging to be in an industry where women are leading the charge in such an exceptional way, and I look forward to seeing what each of these women continues to accomplish.”

For more information on the 2024 Banking on Brilliance Awards and to view the full list of winners, visit https://go.klarivis.com/banking-on-brilliance. To learn more about SECU MD, its leadership and financial services, visit secumd.org.

About SECU (State Employees’ Credit Union of Maryland)

SECU (“see-Q”), Maryland’s largest state-chartered credit union, serves over 250,000 members via 21 Financial Centers across the state, including, 18 Financial Centers, 3 Digital Centers, and a Virtual Financial Center. As a member-owned, not-for-profit organization, SECU puts its members first. Membership is open to all of Maryland, with over 1,900 ways to join, you may be eligible through a family member, work, the college you attended, state employment, an organization you are affiliated with, or simply through a one-time donation to SECU’s partner, the SECU MD Foundation. Headquartered in Linthicum, Md., SECU offers convenient access to over 50,000 free ATMs through the CO-OP network, as well as access to expert financial planners. With more than $5 billion in assets, SECU ranks among the top 60 credit unions nationwide based on total assets in the U.S. Insured by NCUA. For more information, visit www.secumd.org or follow SECU on Facebook, Instagram, LinkedIn and TikTok.

About KlariVis

Created by veteran community bank executives, KlariVis enables banks of any size to accelerate growth by leveraging the data that is locked in its siloed banking systems. Developed on a modern technology stack, KlariVis lets banks see data in a way that empowers their teams and customers to live and work better. With the time saved on analysis, banks can put their new insights to work towards building a better bank. For more information, visit www.KlariVis.com.