6-26-2025 9:21am

Local Marketing Expert

Jeff Barto Editor

A Visionary Entrepreneur and Bestselling Author

New Book 'The Why Behind the Buy' by Phil Masiello

Redefines Modern Marketing Through the Lens of Consumer Psychology

In a world where brands struggle to connect with distracted and skeptical consumers, seasoned entrepreneur and marketing expert Phil Masiello is cutting through the noise with his latest best-seller, The Why Behind the Buy: Connect With Your Customers Before You Sell.

Drawing on over 30 years of experience and insights from building iconic eCommerce brands like 800razors.com and Raw Essentials Skin Care, Masiello takes readers behind the curtain of what actually drives purchase decisions in today’s digital age. He is located in Lutherville.

From Gen Z’s desire for authenticity to Boomers’ loyalty to trusted brands, The Why Behind the Buy unpacks the generational motivations shaping buyer behavior—and gives marketers the tools they need to connect meaningfully.

As founder of CrunchGrowth Revenue Acceleration Agency and host of Crunching Growth on e360tv, Masiello brings his trademark practicality and passion to this indispensable guide. The book features powerful case studies from brands like Glossier, Warby Parker, and Truff, and offers actionable strategies for driving engagement, elevating brand visibility, and building trust in a crowded marketplace.

Whether you’re launching a startup, leading an established business, or rethinking your marketing strategy, this book will transform how you sell—by first showing you how to understand why people buy.About the AuthorPhil Masiello is a 4x exit entrepreneur, 3x best-selling author, and host of Crunching Growth on e360tv.

As founder of CrunchGrowth Revenue Acceleration Agency, he helps emerging brands and startups achieve sustainable growth through innovative digital strategy, brand storytelling, and consumer behavior insights. His proven track record spans over two decades and includes leadership roles in several high-growth e-commerce ventures.

Phil Masiello is a visionary entrepreneur, best-selling author, and host of the popular show Crunching Your Growth on e360tv, bringing over two decades of proven experience in e-commerce, digital marketing, and disruptive brand building. As the founder of CrunchGrowth Revenue Acceleration Agency, Phil strategically guides consumer-focused startups and brands to achieve rapid and sustainable growth by harnessing innovative digital strategies, powerful storytelling, and deep consumer insights.

His practical, real-world experience, illustrated through successful ventures like 800razors.com and Raw Essentials Skin Care, helps startups overcome common scaling obstacles, optimize their sales channels, elevate brand visibility, and engage deeply with customers, driving accelerated revenues and profitability.

The Education and Leadership Behind Philip Masiello’s Success

With an MBA in Finance and Marketing from the University of Maryland, Masiello is not just a hands-on practitioner but also an accomplished academic. He remains actively involved in entrepreneurial programs at his alma mater and serves as a trusted advisor and mentor to multiple incubators in the Baltimore/Washington area.

Today, Masiello is making waves once again with Crunchgrowth Revenue Acceleration Agency. This innovative venture supports consumer product companies in maximizing their Ecommerce efforts, mobile application marketing, and Amazon Seller marketing. His exceptional leadership and proven success make him the go-to expert for achieving business goals.

When it comes to fueling business growth, Philip Masiello is the name to know. Embrace his expertise and unlock your company’s true potential!