McCormick Creates

Meet Mexico’s first Chili-onaire

By Chloe Sorvino, Forbes

Tajín founder Horacio Fernández turned his authentic Mexican seasoning into a $1.5 billion spice giant—by selling to Americans.

This story was featured in Issue 17 of Forbes Australia. Tap here to secure your copy.

Surrounded by the mountains of Jalisco, Mexico, the entrance to the 20-acre manufacturing headquarters of chili spice maker Industrias Tajín features a half-mile-long driveway lined with Montezuma Bald Cypress trees. Halfway there, it wraps around a massive molcajete, a mortar and pestle weighing 70,000 pounds made from a single piece of volcanic rock. Three giant flags, 26 feet long by 13 feet tall, fly over the glass headquarters. One has the Tajín logo with its signature chili pepper substituting for the i. In the center is the Mexican flag. And to the left is the Stars and Stripes.

McCormick Acquired Cholula For $800M

To see such a huge symbol of America a thousand miles south of Houston is somewhat disorienting. Unless FINISH READING HERE

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